is the co-founder of Food Launch, an initiative focused on helping Thai manufacturers expand into the U.S. major retail market.

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She attended high school in Australia, later graduated from Chulalongkorn University with a Bachelor’s degree in Mass Communication (Advertising) and began her career at Flagship Advertising Agency, developing expertise in consumer behavior, product positioning, and strategic communication.

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Raised in a family of business owners, Fai developed an early understanding of entrepreneurship and witnessed firsthand both the successes and challenges of building a business. After moving to the US in 2005, she built extensive experience in international food and beverage trade, helping expand her family’s freeze-dried fruit manufacturing business in the U.S.

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Her ability to build trust and deliver results is reflected in her sales career at California Closets, where she became a top performer, generated repeat clients within her first month, maintained nearly 100% customer satisfaction.

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Since 2021, she has also helped develop supply chains in the emerging kratom industry, working with responsible Thai manufacturers, strengthening traceability, and aligning trusted suppliers with reputable U.S. partners while raising standards and transparency for consumers safety.

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Through years of working with Thai SMEs, Fai has developed deep respect for the heart and determination of Thai entrepreneurs and believes that with the right guidance and structure, strong products and hardworking founders can build sustainable success in international markets.