From a 5-Minute Conversation to Retail Shelves Nationwide
At Expo West 2022, Fai had a quick 5-minute conversation with a category manager from a major U.S. natural retail chain.
Fai told him about her uncle’s freeze-dried fruit factory in Thailand, which has been exporting to the U.S. since 2005.
That small conversation changed everything.
A few emails later…
Samples were sent.
The products passed review.
And suddenly, a real retail opportunity was on the table.
There was just one problem:
Fai had never gone through the process of launching products into a major U.S. retail chain before.
That’s when she was introduced to Shannon Anderson.
What started as one phone call turned into mentorship, guidance, and ongoing support.
Shannon helped navigate every step behind the scenes; packaging, shipping,
forecasting, retail communication, logistics, documentation, and everything in between.
Two years later, the products officially launched and continue to grow until present-day.
Today, Shannon still continues to support Fai with retail strategy, insight, and friendship.
That journey became one of the biggest inspirations behind Food Launch:
Helping Thai manufacturers better understand the U.S. retail market while reducing
years of costly trial and error along the way.