With more than 35 years of combined experience across retail, manufacturing, and international supply chains, Shannon Anderson and Fai Murphy bring rare expertise from both sides of the Thailand–U.S. supply chain, helping Thai manufacturers become trusted private label partners to major U.S. retailers.

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Shannon Anderson brings more than 25 years of food retail experience and is one of the most accomplished private label leaders in the natural grocery industry. A graduate of Arizona State University’s W.P. Carey School of Business (summa cum laude). He spent a decade at Sprouts Farmers Market, where he led private label strategy and grew the program from $30 million to over $900 million in annual revenue, launching more than 1,000 products. He later served as Vice President of Sales & Marketing at Ice Box Foods, overseeing product development, sales, retailer relationships, and go-to-market strategy while launching more than 150 internationally sourced products across multiple retailers.